Landing pages may well be a very important part of your ecommerce strategy, just as they are with so many other online sellers today. Therefore, putting in the work and research to understand the best ways to create landing pages that work well is vital for your success. Here are some of the best tips for getting the most out of your landing pages.
Think About the Visitor
The landing needs to be all about your visitor, and this is far more important than boosting your brand on the page. It has to focus on the visitor and the value that it will be able to provide to the visitor. Show them the benefits they will get from your product or service, and try to make it as personal as you can. Use personal pronouns, for example. This makes the landing page seem as though it is two friends talking rather than you trying to make a sale. Keep technical terms to a minimum as well and instead focus on how the item can benefit the user.
Call to Action
The call to action button is the most important element on your landing page, naturally. You want the visitors and the readers to click onto that button. Make it stand out and make sure it is very clear what the button is. You can even use some arrows on the page just to direct the reader’s eye toward the button. Make it as easy as possible for the buyers to see the button and use it. In fact, everything should be as simple as possible for the people on your landing page, including the forms.
Consider Your Capture Forms
On your landing page, you will likely want to have forms that can collect information from your visitors. Make sure that you don’t require information before they make a purchase, though. Some buyers loathe adding personal information, even though they want to buy. Don’t make it a necessity, but offer an additional benefit for those who do fill out the forms, such as a discount or an ebook. In addition, don’t ask for too much information on the forms. Keep it relatively simple, such as name and email address, and most people should not have a problem filling it out.
Keep the Focus on the Page
One of the mistakes that some landing pages have is that they include links that go outside of the page. You do not want to have any distractions, and you don’t want the visitor to leave the page. The only link should be the call to action button. Remember that everything on the page is to get the visitor to click that button. You don’t want them to leave through another link.
Testimonials Do Help
Having customer testimonials on your landing page can be quite a benefit as well, and they help more than many realize. They show how other people have used the product or service and receive the same types of benefits that the reader wants to attain. The readers can then imagine themselves achieving those benefits as well, and that often increases the chance of them clicking on the call to action button.
However, you need to make sure the testimonials are genuine, and they need to come from real customers. Customers today are naturally suspect of many testimonials, so you have to make sure they are authentic.
If you have landing pages for products or services from your company, take the time to learn the best methods of optimizing them and gearing them toward your particular customers for the best results.