Getting sales online is never truly easy, and there is always the chance that something could make the customer click away at the last minute. It is your job as an online retailer to make sure that doesn’t happen, and by optimizing your site and making it as good as it can be, it is possible to increase your rate of sales. It is essential to great quality pages for your site that can accomplish several different things.
First, the page needs to work with the search engines, which is typically how the customer will find the page in the first place. A good page optimized for the search engines helps you with your ranking. However, your page also needs to appeal to the actual human consumer who arrives at the page. Here are some of the things you will want to do when you are trying to make your page a good “all rounder” when it comes to optimization.
Have Better Images
People are visual creatures, and they like to see images on the products they are going to buy. Since the customer is making a purchase online, and won’t actually be able to see the item physically, you need to provide high quality images that they can peruse. Make the images nice and large as well, so the customers can get a good look. Research indicates that sites with larger images can actually increase their number of sales.
Instead of having just a single image, have several. Show off the product as much as you can and really whet the appetite of the customer. Pictures can make them really want to own a product. Of course, the quality of those photos has to be good as well. You don’t want to use photos you took with your digital camera that is ten years old. Good cameras and a good photographer can make all the difference.
Something else that you might want to consider when you are taking those photos is consistency. Make the photos have a consistent feel across your site, and it shows professionalism and can help to foster confidence from the customers who visit.
Be sure to add text to images, as well, so the search engine robots can pick up that information. This can help with your rankings.
The Right Words
The words that you use in your titles and your product descriptions are very important. Keywords are important, naturally, and they should be in the title and subtitle, as well as in the text of your description. However, you should never overuse them. They have to be integrated naturally into the content.
Keep in mind that you need to write for more than just the search engines. Real people will be reading the product descriptions on your site, and those descriptions need to do several things. They need to inform the buyer as to what they will be getting, naturally. However, if the descriptions can entertain the reader, as well, they will find them to be more memorable, and they could have a favorable opinion of your company, simply because the descriptions seem more human than other sites out there that still seem to cater to the search engines. Depending on the type of products you sell, as well as your audience, you can even add a bit of humor to the listings.
A Good Appearance
The product pages need to have photos, and good descriptions, as well as all of the other pertinent information about the product, such as size, model number, options, and the like. However, you never want the page to seem cluttered with information. The cleaner it is the easier it is to navigate.