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Appath
Appath AI

One AI That Knows Your Catalog, Your Channels, Your Suppliers and Your Books

The Advisor, the Assistant and the AI Product Optimizer, working from your own jewelry business’s data, on one credit balance that every plan includes.

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One product

Not three tools bolted on. One AI over the business you already run in Appath.

One context

In Appath, a store, its listing, the item, its supplier, the order, its purchase order, the shipment and the books entry are already one connected record. Appath AI reads that record, so an answer about a ring can carry its sales, its supplier’s stock, its listings and its margin together.

One credit balance

Every plan includes Appath AI and a monthly allowance of credits, from 100 a month. A question, the weekly brief and an Optimizer job all draw on the same balance, each at a price you see first.

Three parts that work together

The Advisor’s findings are what the Assistant and the weekly brief read; the Assistant can quote an Optimizer job for the items you ask about; the Optimizer’s drafts go through the same listing preview as everything else.

The three parts

What to sell next, what is going on, and listings worth reading

Advisor

Growth opportunities from your own sales history.

  • Best sellers and slow movers per store or across stores, by 30, 90 and 365 days
  • Trends by metal, stone, product type, price band and supplier, and every season against last year’s
  • Rules that find a best seller missing from a store, out of stock at the supplier, or held to MAP on one channel only
Assistant

Ask anything about your business, in your own words.

  • “Which of my Amazon best sellers aren’t on eBay?”, answered with the units and the eBay margin at your rule
  • “Why didn’t Walmart’s stock move for this ring?”, answered with what held it and the step that releases it
  • A weekly brief, opt-in, with the week’s opportunities and open notices
AI Product Optimizer

Channel-ready listing content at catalog scale.

  • Titles, bullets, descriptions and attributes for each channel, from supplier data and photos
  • A quality score across seven dimensions, and the channel’s own check before you see a draft
  • Drafts only: you publish through the listing preview, never the Optimizer

Appath AI acts through the platform you already use: the Advisor reads your books and sales, the Assistant opens the same steps as listing management and pricing rules, and the Optimizer’s drafts publish through the listing preview.

What it never does

It proposes. You decide. Nothing changes until you confirm.

It never acts on its own

Appath AI never changes a listing, a price, your stock, money, a purchase order or a supplier by itself. A suggestion opens the same step you would use yourself, such as a listing preview, a pricing-rule check or a job quote, and nothing happens until you confirm it.

It never sees your buyers

Orders reach it without the buyer’s name, address, gift message or customization, on every channel. Text you type is checked against your own buyers’ names before it is stored or sent to a model.

It never mixes sellers

It reads your account’s data and nothing else: no pooled benchmarks, no “sellers like you”, and nothing from one seller’s account ever informs another’s.

It never invents a figure

Figures come from fixed, deterministic reads of your own data, each stamped with its period and as-of time. A number in an answer that no read returned is marked before you see it.

How Appath handles your data and your buyers’ data, and what the privacy policy commits to on AI training, is on the Trust page.

Credits

One credit balance for all of Appath AI, included in every plan

The Assistant, the weekly brief and the AI Product Optimizer draw on one balance. Every plan adds a monthly allowance, every action has a fixed price you see before it runs, and credit packs top the balance up. One credit is $0.10 at list price.

A question
1 credit

Most of what you ask the Assistant.

A deep analysis
5 credits

A question that reads across your whole catalog or history.

The weekly brief
1 credit

Opt-in, paid from your monthly allowance.

An Optimizer job
Quoted

Quoted in credits before it runs: up to 1,000 products for one channel is 2,990 credits.

  • Your allowance first, then your oldest pack. The monthly allowance does not carry over to the next month. Pack credits last 12 months from purchase, and Appath tells you thirty days before any of them end.
  • Packs of 500, 3,000 and 10,000 credits, at your plan’s price per credit. Most Optimizer jobs are larger than a month’s allowance, so they are paid from a pack: on Scale, a 2,990-credit job costs $224.25.
  • Auto top-up is opt-in. The account owner sets a threshold, the pack to buy and a monthly limit. A declined card pauses the top-up, never your operations.
  • At zero, the AI pauses and operations never do. Sync, routing, pushes and every page keep working; Appath AI tells you it is out of credits and offers a pack.
  • See every plan and what it includes →
Appath AI credits included in each plan, and each plan’s pack price per credit
Plan Credits a month Pack price a credit
Solo 100 10¢
Core 300 9¢ (10% off)
Growth 600 8.5¢ (15% off)
Scale 1,000 7.5¢ (25% off)
Free trial 100 Packs open with a plan
Packs at list: 500 credits $50 · 3,000 credits $300 · 10,000 credits $1,000 . Enterprise allowances are set with the plan.
Common questions

Frequently asked questions

How Appath AI works for a multichannel jewelry business, what it costs and what it never does. If your question isn’t here, get in touch.

What is Appath AI?
Appath AI is the AI in Appath, one product with three parts: the Advisor, which finds growth opportunities in your own sales history; the Assistant, which answers questions about your business and proposes the next step; and the AI Product Optimizer, which writes channel-ready listing content. All three work from your own catalog, channels, suppliers and books.
Is Appath AI included in every plan?
Yes. Every plan includes Appath AI and a monthly allowance of credits, from 100 a month on Solo, and the 30-day free trial includes 100. Credit packs top the balance up when you need more, mostly for larger Optimizer jobs.
What does a credit buy?
A question costs 1 credit, a deep analysis across your whole catalog or history 5, and the opt-in weekly brief 1. An AI Product Optimizer job is quoted in credits before it runs, by the number of products and channels. One credit is $0.10 at list price.
What happens when I run out of credits?
Appath AI pauses and your operations do not: sync, order routing, listing pushes and every page keep working. Appath tells you the balance is at zero and offers a pack, and if you turned on auto top-up, it buys the pack you chose, up to your monthly limit.
Does Appath AI change anything by itself?
No. It never changes a listing, a price, your stock, money, a purchase order or a supplier on its own. Every suggestion opens a step you confirm, such as a listing preview, a pricing-rule check or an Optimizer quote.
Does Appath AI see my buyers’ names and addresses?
No. Orders reach Appath AI without the buyer’s name, address, gift message or customization, on every channel. Your buyers’ details go to your supplier for fulfillment and nowhere else.
Does Appath AI compare me with other sellers?
No. It reads your account’s data and nothing else. There are no pooled benchmarks, and nothing from one seller’s account ever informs what another seller sees.

Put an AI on Your Own Jewelry Data

Appath AI comes with every plan: the Advisor, the Assistant and the AI Product Optimizer, on one credit balance.

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Built for multichannel jewelry sellers on Amazon, Walmart, eBay and Shopify
Private beta · Now accepting jewelry sellers