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Pricing Rules

Jewelry Prices That Follow Your Rule, Not a Spreadsheet

Set your margins by cost band once. Appath computes each marketplace’s fee, holds your supplier’s MAP on every channel, and keeps Amazon, Walmart, eBay and Shopify priced as metal costs move.

Price from your rule
14K yellow gold solitaire ring, size 7
Example
Supplier cost $412.00
Add-on + $20.00
Margin · cost band $250–$499 12% of price
Amazon’s fee, computed $65.78
Rule price, whole dollars $566
Supplier MAP $599: floor held
$599
Sent to Amazon, Walmart, eBay and Shopify. Compare-at from the same rule.
  • Margins by cost band
  • Marketplace fees computed
  • MAP floors held
  • Rounding
  • Compare-at
  • Price sync
The problem

Metal moves every day. Your price list doesn’t.

A jewelry supplier’s costs follow gold and silver. Each marketplace takes its own fee, and on jewelry the rate can change with the price itself. Suppliers set minimum advertised prices that every channel has to honour.

So most jewelry sellers keep a pricing workbook, rework it when costs move, and upload the result to each channel by hand, while the prices on the channels drift out of date.

Appath replaces the workbook with your rule, and keeps every channel in step with it.

The rule

You set the margins. Appath does the fee math.

One rule for your account, read every time a price is needed, so a new cost gives a new price at once. Price everywhere from one channel’s fee, or each channel with its own.

Margins by cost band

Set a margin for each band of cost: a higher one on a $30 pair of studs, a lower one on a $900 bracelet. One rule prices your whole catalog.

An add-on

A fixed amount added to every item’s cost, for handling, packaging or anything else you carry per order.

Each marketplace’s fee, computed

Appath works each channel’s published fee into the price, including where the rate changes with the price itself. Pay a different rate? Set your own for that channel.

Rounding

Whole dollars or exact cents, and an optional drop to just under the hundred, so a $606 ring lists at $599.

MAP floors, always on

Where your supplier’s file carries a minimum advertised price, no channel is sent a price below it, whatever the rule computes.

Compare-at

A compare-at price (MSRP) from the same rule, sent with the price on the content push where the channel takes one.

Price sync

Every channel priced, every big move held for you

Turn price sync on for a store and Appath keeps it priced from your rule, on Amazon, Walmart, eBay and Shopify. It starts with a preview you confirm, compares against the channel’s own price as Appath last knew it, and records a new price only once the channel has taken it. Pause it for a store or a product whenever you like.

1 Something moves

A supplier file changes a cost or a MAP, you save the rule, edit an item’s price or load a file. A daily pass backs it all up.

2 Appath reprices

Every listing whose price moved by $1 or more since Appath last sent one is sent its new price, on every store with price sync on.

3 Big moves wait for you

A move of more than 10% from the price on the channel is held under one notice, with examples, until you release it.

Notice · Walmart store
Price sync is holding 3 prices
Example
SKUChannelAppathMove
RG-14Y-SOL-070 $489 $552 +12.9%
PD-14R-HRT-018 $219 $247 +12.8%
ER-SS-BST-MAR $64 no channel price new
Gold moved; these prices moved more than 10%. Nothing is sent until you release them. Release
FAQ

Frequently asked questions

How Appath prices a jewelry catalog: the rule, the marketplace fees, MAP, and what price sync sends.

How does Appath price jewelry when gold and silver costs change?
Your price is computed from your rule whenever it is read, so when a supplier’s file brings a new cost, the item has a new price. With price sync on, Appath sends every listing whose price moved by $1 or more and holds any move over 10% for your review. Your prices follow the metal market through your rule, not a spreadsheet.
Does Appath enforce MAP on every channel?
Yes. The MAP floor is always on: where your supplier’s file carries a minimum advertised price, no channel is sent a price below it, whatever your rule computes.
Which marketplace fees does Appath calculate?
Amazon’s, Walmart’s, eBay’s and Shopify’s, each from its published fee schedule, including where a jewelry fee rate changes with the price. If your rate differs, for example a Shopify plan above Basic or a negotiated eBay rate, you set your own for that channel.
Will a price change reach a channel without my seeing it?
Not a big one. Price sync is off until you turn it on for a store, which starts with a preview you confirm. After that, moves over 10% and listings the channel has no price for are held under one notice until you release them, and you can pause price sync for a store or a product at any time.
Can I price a ring differently on Amazon and Walmart?
Yes. One price everywhere, computed with one channel’s fee, or a price per channel, each with its own fee: it is a setting in your rule.
Do I need a pricing spreadsheet to start?
No. A new rule can be one band with one margin and exact cents. Add bands, an add-on and rounding as you need them, and preview the prices before anything is sent.

Price Your Whole Jewelry Catalog From One Rule

Margins by cost band, each marketplace’s fee computed, MAP held on every channel, and prices kept in step as metal costs move.

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