Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

How to Price Your Product

by | Ecommerce Business Tips |

Determining a price for your product or service is probably one of the hardest things you’ll do when setting up your business, and one of the most important. Price it too high and you risk losing potential customers, but price it too low and you could throw yourself into an outright pricing war in a penetrated market. So we’ve put together a few tips to help you out. Differentiate your product. Customers compare like with like when it comes to the best deals, so if you set yourself apart … [Read more...]

Google Might Launch Its Own ‘Buy Now’ Button

by | Ecommerce News & Trends |

Google is upping the stakes in its ecommerce war against the Amazon jungle of new features. Following the release of Amazons ‘buy now’ button, Google is now working on its own instant buy button which will allow shoppers to search for products and purchase them with just one click. Oh and guess how those products will be delivered? Only with Googles free 2 day shipping via their Amazon-Prime replicate service, of course. Google CEO Eric Schmidt, has previously described Amazon as ‘Googles … [Read more...]

5 Tips to Give Your Content a Facelift For 2015

by | Ecommerce Business Tips |

We believe that in order to be fresh, engaging and relevant, it's important to give your content a makeover every now and then. So here are a few tips to get you started! Keywords are important, but... for the sake of the sanity for your reader – do not use them to clutter up every single sentence! What’s the point in making your content visible if it’s not readable? Your content should be interesting and seem natural, not like it’s been regurgitated from the mouth of a spam-bot. Stay … [Read more...]

Amazon Sellers Face Bankruptcy After Technical Glitch

by | Ecommerce News & Trends |

Amazon had its very own happy hour last Friday, when a technical glitch reduced thousands of product prices to just 1p. From 7-8pm, software firm Repricer Express went completely haywire – leaving many small businesses high and dry in the run up to Christmas. The software provider is used by third party sellers to ensure their prices are the cheapest in the market and claims to be 'trusted by more than 2,025 happy Amazon sellers across eight international markets'; however in this instance it’s … [Read more...]

Loyalty Breeds Loyalty – Don’t Forget To Say Thank You This Year

by | Ecommerce Inspiration |

I’m going to break a cardinal rule here and ‘assume’ (to assume makes an ass out of you and me) that you have a marketing budget; following that, I’m going to assume you have some extra spend left in your pocket. Still with me? I guess you do then! Great! So here’s what you should do with it... Bond with your sales people. Treat them (and not ‘mean to keep them keen’). There’s often a bit of friction between sales and marketing in businesses and although the gap is closing more and … [Read more...]

Amazon Reveals New ‘Make An Offer’ Feature

by | Ecommerce News & Trends |

Have you ever been to a market? A real life one? Most people have, and many people enjoy a good old bartering exchange whilst they’re there. I still remember haggling on the price of a goldfish when I was 8 years old; I got it down to half price with a free bowl thrown in and I thought I was deadly. Turns out I actually was ‘deadly’ – since I overfed it and it died. Anyway, moving swiftly back to 2015 (where’s that DeLorean when you need it?), Everyone loves a good bargain, and Amazon has … [Read more...]

Major Alibaba Security Flaw Put Merchants In Danger

by | Ecommerce News & Trends |

A security flaw in Alibaba’s international e-commerce site which put merchants at serious risk has been identified by an Israeli security firm. Alibaba's growing English language site ‘AliExpress’ serves a number of foreign markets including the US, Russia and Brazil; however in late October, research from AppSec Labs found a vulnerability allowing for the hijacking of merchant accounts. According to AppSec founder Erez Metula, the potential security breach would have allowed the attacker to … [Read more...]

Amazon Threaten To Take Drone Testing Abroad Following FAA Frustration

by | Ecommerce News & Trends |

Around this time last year, Amazon unveiled its delivery drone prototypes in this 60 minute interview with Jeff Bezos, and the launch of ‘Amazon Prime Air’ was anticipated within 4-5 years. However, over the past year, the company has become increasingly frustrated with the Federal Aviation Association's hesitance to approve commercial drones. Amazon's vice president of global public policy, Paul Misener, wrote to the FAA this weekend and issued an ultimatum – stating that unless Amazon is … [Read more...]

10 Money Saving Tips For SMEs / Start-ups

by | Ecommerce Business Tips |

When it comes to budgeting, every start-up/SME has to hold on tight to their purse strings for a while It's kind of like being back in Uni; you know what you’re working towards and you know that this period of being stone broke will be worth the end result! With the festive season upon us, gifts to be purchased and trips to be made...December can be a particularly stressful time for anyone and especially someone trying to build their business during the busiest period of the year. So with … [Read more...]