Sunday is the most popular day for Mobile Shoppers in the US and Friday generates the least traffic, according a recent study by Opera Media Works. The firm says that ‘Unlike desktop traffic to e-commerce sites, which tends to peak on Mondays and remains stronger during weekdays than on weekends, mobile shopping traffic is highly concentrated on Sundays’. Opera further noted that ‘one possible explanation is that many consumers use their mobile devices to browse products over the weekend, then … [Read more...]
The Hootsuite Vs Buffer Debate
One of the most ongoing debates in social media history circles around these two management tools, but the online community remains divided on which provides the best service. Recently, I decided to give Hootsuite a go, but having encountered some issues with the service – I went back to Buffer with my tail between my legs. In my experience, Buffer is just...easier. But does this mean it’s the better option? I’ve put together a feature comparison of each platform to help you to decide for … [Read more...]
Our Top Five Free SEO Tips Worth $20,000
We know how tough SEO can be - so why not use these free tips to get $20,000 worth of top quality SEO free of charge? … [Read more...]
Amadeus Tackles Flight Delay Issues With New Mobile Solution
Ever had to spend a night in an airport due to a delayed flight? Or stood in queue at a Ryanair desk for an hour, simply to be told they can’t actually help you at all? Frustrating, isn’t it?! You’re certainly not alone. In fact, the 2013 white paper, ‘Passengers-first: re-thinking irregular operations’ showed that 33% of passengers are frustrated with insufficient real-time information. The good news is that technology solutions company, Amadeus, has created a solution! The company’s latest … [Read more...]
Getting Creative: Top Tips For Working With Designers
When running a business of any size, getting good creative work can be a challenging and frustrating process. So we've put together this handy info-graphic to help you out! P.S. If you like this post, you might enjoy our Appath eCommerce Newsletter. Receive the latest news, tips, tricks and hacks delivered straight to your inbox! Sign up here. … [Read more...]
Top 5 Marketing Trends for eCommerce in 2015
The online world moves so fast that it’s become crucial to stay ahead of the pack, unless you want your business trailing behind. So to give you a head start this year, we’ve put together the top 5 trends we see emerging for 2015. 1. Transparency is key Be real. It’s common knowledge in any sales business that people buy from people, and the best sales person can sell even the worst product (although we know yours is great!). Following on from this belief, it’s important that you’re honest … [Read more...]
Cyber Monday Sales Exceed A Record Breaking $2 Billion
It looks like the record breaking didn’t end with the weekend, as comScore figures have revealed that Cyber Monday sales went over the $2 billion mark for the first time. With a 17% increase on 2013, Cyber Monday has set two new records; not only is it the only Cyber Monday to surpass the $2 billion mark, it’s also the biggest spending day in ecommerce history. comScore Chairman emeritus, Gian Fulgoni, silenced critics upon release of the figures, saying ‘any notion that Cyber Monday is … [Read more...]
Over 50% of Black Friday Weekend Shoppers Lost At Check-Out
Only 2 in 5 US customers completed the online checkout process over the holiday weekend, according to stats from Analytics start up Formisimo. Despite the great online offers available, the numbers show that companies are losing frustrated customers due to a complicated checkout process. The UK and Europe also suffered high drop off rates with 70% of UK customers abandoning the shopping cart just before completion, and the worst culprit in Europe was France - which saw only 24% of shoppers … [Read more...]
Thanksgiving eCommerce Sales Trump 2013 Figures
It will come as no surprise that comScore findings show this year’s Thanksgiving and Black Friday Sales have surpassed last year’s figures. Thanksgiving Day Sales went over the 1billion mark for the first time with a 32% jump to 1.01 billion, and Black Friday swam past last year’s figure by 26%, when it hit 1.51billion. With the two days combined, the total spend this year was 2.51billion, which trumps the 1.96billion figure from 2013. In light of this record breaking weekend, comScore is … [Read more...]
eCargo Holdings Enters The Australian Stock Exchange
The widely used ecommerce service, eCargo Holdings, has become the latest addition to the Australian Stock Exchange, after hitting the boards at 11am this morning (AEDST). The firm now has around 88.4 million CHESS Depository Interests (CDI's) listed. eCargo is an ecommerce enabler which provides an integrated service covering logistics and operations, to Western companies who wish to trade in China. ECH identifies well known brands and merchants to partner with in each market in pursuit of … [Read more...]
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