One of the best platforms on which to sell online merchandise is Amazon, although there are some ecommerce sellers out there that are not even aware that they can set up an Amazon seller account. They set up their stores on eBay and perhaps a few of the other sites but never bother to look at one of the real powerhouses of online selling. Selling on Amazon is a bit different from selling on sites such as eBay, but once you learn the ins and outs of selling, it can be a great new avenue to sell your products and increase your revenue. Fortunately, understanding the Amazon basics for sellers is not too difficult.
The Product Page
When you are selling on Amazon, the product and the product page is the most important element, and each product will have its own page. The first seller of the product will create the page and list the product. Anyone else who sells the same item can simply list their name on the same page, giving the buyers alternate choices for buying.
Amazon inventory management is very important as well. If you want to sell well on the Amazon site, you have to monitor your inventory so you never run out of product. Otherwise, potential customers who were considering buying from you will simply buy from another seller offering the same, or a similar, product. Fortunately, Amazon inventory management software can ensure you never fall into this predicament. It can keep track of your inventory for Amazon, as well as the other ecommerce sites you use.
The buyers will make their choices on which seller to use based on a number of different factors, including the condition of the item, if used, as well as the price and the seller feedback. Anyone who sells on eBay should understand how important those factors are in maintaining a high feedback rating. It holds true on Amazon as well.
What Are Amazon Seller Fees?
Listing your items on Amazon does not cost you anything. You will only have to pay the seller fees when you make actual sales on the items. You will have to pay a percentage for the sale price of the item. The percentage will vary based on the item category. Again, this is quite different from the way eBay works, but learning both systems could benefit your ecommerce website.
Two Types of Accounts
One of the other things to understand about Amazon basics is the fact that there are two different types of seller accounts. Individual accounts are for individual entrepreneurs. The Pro Merchant account is for larger companies selling through Amazon. In addition to the percentage, individual sellers need to pay .99 per item. Pro Merchants pay $39.99 per month. One of the benefits of being a Pro Merchant is that they also get other benefits, such as product detail pages.
Having a platform such as Appath that can help manage your Amazon seller account, from the products and the Amazon seller software, makes it much easier to manage all of your different accounts and will help to reduce the confusion and frustration that some people might feel when they are trying to navigate the Amazon seller program.
Summary: Amazon.com is one of the most popular online ecommerce sites in the world today, and it is often the first place that people go when they are looking to make a purchase. For sellers, it is vital that you learn some of the Amazon basics to understand just how much selling through them might be able to help you. Look into starting a seller account through Amazon, but make sure you have the right help to get started the right way. Appath is there to help you through the process of getting started with the biggest and most popular ecommerce store in the world.