When you have a large number of product pages on your ecommerce sites, trying to get great Google rankings is not always easy for a number of reasons. If you have hundreds or thousands of products, it can be time consuming. In fact, it can sometimes be so daunting that some business owners try to find ways to take shortcuts. They will not add specific titles and they might think that they can simply use the product description that the manufacturer has on their website. These actions can be detrimental to your site though. You need to optimize your titles and descriptions for the best possible results.
A Good Title Goes a Long Way
Having a great title for each of your product pages on your site is essential. Coming up with great titles does not have to be difficult, as product pages will not need to have overly creative titles. Instead, you want to make sure you include the product and keywords in the short title. This title will come up when people are searching for those products in Google, so having a good title, along with a good description and proper meta data, can help you with your rankings immensely.
A good rule of thumb when creating title tags is to start with the brand, followed by the model and item type. For example, if you sell microphones, you would write Blue Yeti USB microphone. Blue is the brand, Yeti is the model, and it is a USB microphone.
Unique Product Descriptions
Your product pages need to have unique descriptions. They do not have to be overly long for most of your products, but they do need to be different from what the manufacturers have on their site. They also have to be different from what other sellers have for the same product. If you simply copy and paste description text from somewhere, the search engines will notice that you are using duplicate content, and they can take action against your site by dropping your ranking.
Always write unique descriptions for the product pages on your ecommerce site. When you create unique content, you have control over how and where you use the keywords, you can add all of the pertinent information that will help your customers make a decision, and you will not have to worry about Google punishing your site for duplicated content.
Of course, when you have thousands of pages of products, getting all of that unique content up for the pages can take forever. You should use the no index meta tag, which keeps them out of the search engines, for pages that you can’t create unique content for right away, and then add to them when you have the time. Instead of trying to write all of that unique content on your own, you should consider hiring freelance writers and SEO specialists who can help you with the content creation. This lets you get content up more quickly for those pages so you can have them indexed.
Online sellers will often have a large number of product pages, and they may have trouble creating good titles and descriptions for all of those pages. However, it is essential to put in the time and effort to do so. Good titles and unique descriptions can help in ranking higher in the Google rankings, while copied content can actually lower your standings in the results pages. Getting help with the title, descriptions, and meta data on the ecommerce site’s pages is essential for many companies that just do not have the time or manpower to handle it all on their own. Appath is a great solution for those who need help.