If you don’t think Pinterest is a website with serious business potential, keep reading. Although it may seem like a simple enough platform, Pinterest has millions of eyes on it every day and it doesn’t cost you anything to use. There aren’t many options out there that can say the same. However, without the following tips, Pinterest won’t provide much.
Start by making images on your website “pinable.” Pinterest has easy to follow instructions on how to do this, so we won’t cover it here. However, allowing users to pin the images on your site is a great way to get exposure. One pin could put your image in front of thousands or even millions and they’ll have a direct path back to the image’s source: your website.
You should also use this as an incentive to provide better images. If you’ve slacked on this in the past, now’s the time to go back and improve the pictures on your site. Pinterest could provide a huge source of referrals, but not if your images lack.
Although you’re there for business, it’s essential you socialize with others on Pinterest. This is especially true when it comes to major influencers on the site. So long as they’re not your direct competition, you should repin images from their accounts that you think your market will enjoy. Not only will this make your account one others will enjoy following, but it may also get the attention of a major influencer that can help you out.
Companies that already have Pinterest pages should take the time to update their account to business pages. Other users won’t be able to tell the difference, but you’ll get some nice analytics out of it.
Obviously, your business needs its own Pinterest board too. Start with one, but there really isn’t a limit. Many companies have close to a 100 of them. Just as you need to do with any social media site, though, make sure your Pinterest board isn’t just about business. Every now and then, pin a funny image, an insightful one, something that’s heartwarming or that you believe your followers will find interesting. This goes a long way toward humanizing you and who knows? It could catch the attention of someone who otherwise didn’t know about your company.
While a lot of people might associate Pinterest with recipes and DIY projects, many companies have put the popular social media site to work for them. Implement the above tips and you can do the same.