When thinking about social strategy, you’re always looking for new ways to connect with your customers. Innovative social platforms are continuously emerging online, building endless opportunities for businesses to communicate with their consumers in new ways. Snapchat is a platform that businesses have now begun to use in order to gain customers and brand awareness. The platform allows you to put visual marketing to use through photo and video sharing. Snapchat holds a particularly unique feature: seconds after opening the photo or video “snap”, it disappears…for good!
Using Snapchat as a marketing tool provides a less formal way of reaching your target audience. The platform can provide your ecommerce business with a great balance between business and fun. Adding versatility to your social strategy will help you cover many different audiences. Drawing in a younger audience can sometimes be difficult, but Snapchat gives you access to them also. You’ll be able to defeat the short attention span of consumers today by providing a sense of urgency. We will take a look into a few useful ways to use it.
Who doesn’t love a deal? Using Snapchat is a quick and fun way to deliver coupon codes directly to your consumers. Providing discounts can create direction for new customers and keep the existing customers coming back for more. Coupons often lead to the visitors buying more merchandise than intended, knowing they are getting it at a discounted price.
Sneak peaks of new products will create a buzz. What better way to give consumers a time limited glimpse than sending out a quick snap. Leak images of your newest products to give your loyal fans something to rave about. Consumers love having the inside scoop on what’s to come. Sending the snap with a personal touch will leave the consumer with a grand sense of exclusivity.
A great way to promote engagement is to have a photo contest. Interact with your following by having them sending tips and clues that viewers must put together to receive an incentive. Knowing there is a potential of winning an prize, people are likely to get involved with contest. This is a fun interaction between the brand and the consumer. You can use other social media platforms such as Facebook, Twitter, and Instagram to get your other followers involved.
Online only ecommerce websites don’t always have the chance to show who they really are. Give customers a look into the true personality of your brand. Whether displaying daily operations around the office or sending snaps of employees, you are giving customers an inside scoop on the brand’s character. This provides your community with a behind the scenes preview, which adds authenticity to your brand.
Videos can give ecommerce customers a better visual of the product. Use a snap to provide your consumers with a 360˚ view of the merchandise for a better sense of size and quality. When creating promotional videos, Snapchat can also be used to release short previews. This is a great lead way for viewers to visit your other social media outlets.
Snapchat has yet to add an analytic feature, making it a bit tricky to keep track of the engagement and the success of the campaign. However, there are manual ways to record metrics. Although the lack of analytics can be a turn off for some, Snapchat offers a stress-free way to share practically whatever you want.
Step out the box and maybe even add doodles, filters, and text to your snap. The possibilities are endless. Have some fun!