When one first looks at Pinterest, it’s easy to see why it is so popular. It’s a simple site for sharing great looking photos of just about everything. Companies like to use it because they can share images of their products with people, and those people can in turn share them with others. They also like that they can get a bit more brand recognition, and even make some sales thanks to the images they have up on the site. Of course, many can see the value that the images offer, but they might not really see just how many great SEO opportunities are there, as well.
Here are some tips that you can use to make the SEO really start working for you on the site. They are simple, and they can help you to get better placement in the search engine results pages without too much added work on your part.
Your Own URL
When you create a business page for your Pinterest account, you will be able to create your own URL for your company, as long as no one else has it. Make sure that you have a clear username that is the same as your company’s name if you can. You have a maximum of fifteen characters with which to work, so if the name is longer than that, come up with something else that actually reflects your company.
Fill Out the About Section
Always fill out the about section on all of the sites you inhabit, whether it is Pinterest, your own blog, or another social network. Make sure that you have information that is actually useful to the customers and viewers. Define what your company is about, but be sure to include company keywords in your description, as well.
Use Keywords and Phrases for Pinboards
Whenever you are creating a new board on the site, make sure that you give it a specific category and name that reflects what will be on it. Also, make sure that name is one of your keywords or phrases.
It can also help to improve your SEO on other main sites as well. A good way to improve your actual site’s SEO with Pinterest is to include links back to your blog or website. You can include links to products in all of your posts, and you can take advantage of the various options with Rich Pins on the site. Adding these will update the information on the pin with pricing, availability, and much more. Many companies are using many different pinboards to show off the different types of products they have. You can consider the boards to be similar to different sections of your ecommerce site.
You may also want to follow the example of Twitter and other sites and start using hashtags as a part of the pin descriptions. Many people look for information and images using hashtags today, so it is a valuable way to improve the ability of people to find you when online.
You also have room to write actual descriptions for your photos, and you should take advantage of that. You will have up to 500 characters to write these descriptions, so you should take advantage of it. When you are creating the descriptions though, don’t make the mistake of simply listing a bunch of keywords. Make the descriptions actually make the reader want to know more about the product and perhaps actually want to buy that product. You should use similar tactics to creating your Pinterest descriptions as you would with your product descriptions that you have on your ecommerce sites. Keep them interesting and unique.