The majority of consumers use social media as a guide to make a purchase. Online shoppers use social media to share their favorite finds with their followers on a daily bases. Despite the awakening statistics behind its popularity and potential to increase revenue, many businesses are failing to employ in social media efforts.
A part of this lack of social compliance may come from the fact that many are not clear on a strategy that will help them reap the benefits. We will discuss a few pointers that may offer clarification on ways you can hop on the social journey.
Consistency in Posting
For continued growth, it is important that you post at a frequencies that keep your following’s attention. How consistent you post is something that should be test in order to measure the feedback. The ideal minimum should be at 4-6 twitter posts and a minimum of one Facebook post. Buffer is a great tool that can be used to schedule your post in advance if you are unable to consistently share content.
Make it easy for customers to share your products with family, friends, or fans. People are likely to hop on board and trust a recommendation when a friend or loved one endorses a product. The best way to encourage sharing and increase your number of clicks is by embedding social buttons throughout your site. Be sure that all of the popular social networks (FaceBook, Twitter, and Pinterest) have individual buttons that are in placed in unique and visible areas on your page. Leading consumers into sharing your product will provide invaluable benefits for sales increase and brand awareness.
Engage Your Audience
Social media shouldn’t only consist of you throwing information at your consumers. Use social media as a way to actively engage with your audience. Set up a listening station to discover who may be talking about your brand. Open a dialog with those you find whether it be sending a thank you to a customer, answering questions, or reposting individuals post.
Running contest through social media platforms is another great engagement tool. There are many contests, such as photo or video contest, which can be used to get your followers pumped and increase brand awareness. As an incentive to participants, offer discounts and promo codes that can be used towards a purchase.
Personality Through Social Media
Don’t be boring. It’s not a good idea to only post things related to selling. Step outside the box and use social media to tell followers about news, stats, and other things related to the industry of your product. Use photos to show things around the office or video shorts from relative events you attend. Use content that is meaningful and visually appealing.
As with any aspect of the online marketing world, keep track of your progress. When you share links on social networks, use analytics to track and see how many people are actually clicking and sharing your links. Learning what gets the people clicking will help you better determine what content makes the biggest impact. The more you know about your audience and what they like, the more you can develop content that useful to them.
Get to know your customers and be consistent in active engagement. Understanding that every business is different, it is important to develop a strategy that works for you. What great steps will you take in your social strategy?