Twitter is one of the fastest growing social networks in the world with countless millions of daily users. With so many people using the social network, it’s easy to see why so many businesses are learning to use the site. It is a great way to look for new sales prospects. When you learn to use Twitter effectively, you could see a nice uptick in the number of followers you have, as well as the number of sales you see on your ecommerce website.
Following and Followers
On Twitter, you need to follow people and you need to find followers. However, you can’t simply start following everyone if you want to make a real presence on the site and find leads. You need to look for your target audience. Search for those individuals who have similar interests to the things that your company offers. For example, if you have a company that sells videogame peripherals, such as headsets, you would want to focus on finding those who play. Come up with what you deem to be an ideal profile for your niche customers and then use Twitter search to look for those who fall into that category.
You might also want to follow your competitors to see whom they are following and who follows them. Keep in mind that not all of the people who follow you will follow back, and that’s okay. You can always un-follow them later if you do not see a reason to keep following.
Find Buyers by Building Relationships
Many times, people will go on Twitter to ask questions about products. They might be looking for recommendations or advice about products. You can be there to offer that advice. Just keep in mind that you do not want to come across to the prospect with a hard sell, as it will turn them away – they will know exactly what you are doing. Instead, engage the person and give them a genuine response. You might even want to follow them. They will likely follow back if they’ve had a good interaction with you.
The followers you gain might not be customers right now, but that does not mean they are unimportant. Build relationships with them even if they don’t buy from you. Show them that they are more than just a wallet to you. This improves your reputation and builds trust with the person. Listen to them, help them, and retweet them. Social media is about being social with people.
You want to have strong relationships with everyone on Twitter, but when you have a good relationship with an influencer, someone who has a large number of followers, a retweet by that person can mean quite a bit for your business. It could mean more followers and leads, and it could mean some more sales.
Working with social media can be hard at first, but mastering it is worthwhile. If you need to have some help with customer service and care, your ecommerce website, online order management software, or any other number of ecommerce issues, you can rely on Appath for help. Choose the tools and services that can help to boost your business.
Summary: Twitter is a very popular social network with hundreds of millions of daily users. With all of those users, you can be sure that your target audience is in there somewhere. You need to learn how to leverage Twitter to find and engage with your perfect customers and get them to follow you and eventually become customers. One of the important things to remember about Twitter, and other social media sites is that the hard sell is a bad idea. People want to engage on Twitter, they do not want to deal with a barrage of sales.