27 articles Social Media Marketing

The majority of consumers use social media as a guide to make a purchase. Online shoppers use social media to share their favorite finds with their followers on a daily bases. Despite the awakening statistics behind its popularity and potential to increase revenue, many businesses are failing to employ in social media efforts. A part of this lack of social compliance may come from the fact that many are not clear on a strategy that will help them reap the benefits. We will discuss a few … [Read more...]

When thinking about social strategy, you’re always looking for new ways to connect with your customers. Innovative social platforms are continuously emerging online, building endless opportunities for businesses to communicate with their consumers in new ways. Snapchat is a platform that businesses have now begun to use in order to gain customers and brand awareness. The platform allows you to put visual marketing to use through photo and video sharing. Snapchat holds a particularly unique … [Read more...]

LinkedIn is one of the most popular social networks in the world today, and it boasts more than 150 million members around the world. Just because it is a bit different from other social networks, such as Twitter and Facebook, some companies neglect it. However, this could be a bad business decision. You will find that it can actually provide you with quite a few benefits when it comes to making contacts with the “movers and shakers” in your field, and this can ultimately lead to more sales. … [Read more...]

Many companies dread the thought of customer service, worrying that it could take up too much time and resources, or that they will constantly have to deal with irate customers. While this can happen, good customer service is essential for any brand today, whether they are large or small. It can also help to reduce many problems and issues that might arise with customers. As most know, customers today are very quick to take to the web when disgruntled over a product or service. Heading them off … [Read more...]

One of the best ways to garner more interest for your business and your products is by holding contests through the various social media sites. One of the very best options for running contests today in the social media realm is actually Pinterest, the photo sharing and pinning site. If you’ve had an account for a while, and you are trying to get more engagement from followers, and to find new followers, then having a contest really can be a great way to do it. Here are some tips on putting … [Read more...]

Many companies who sell online find that Facebook still has quite a bit of potential when it comes to making sales. Other social media sites are making great strides toward dethroning Facebook, but it remains the King of the Hill for the time being. That means you should still put some effort into getting sales through the channel for your own company. It can be a great way to build your brand, grow your audience, and start driving traffic to your site. Of course, you won’t see successful … [Read more...]

Twitter is a great social networking platform with millions of daily users, and you’ve probably been using the site to start gaining your own followers for your company. It can be a great way to find new leads and to turn them into customers. However, you also want to make sure you are getting more followers, and the right followers. A wonderful way to make that happen is by holding a Twitter contest. On Twitter, it is possible to create a variety of different types of contests, too, so you can … [Read more...]

When one first looks at Pinterest, it’s easy to see why it is so popular. It’s a simple site for sharing great looking photos of just about everything. Companies like to use it because they can share images of their products with people, and those people can in turn share them with others. They also like that they can get a bit more brand recognition, and even make some sales thanks to the images they have up on the site. Of course, many can see the value that the images offer, but they might … [Read more...]

Social media has been around for a while now, and many marketers have had plenty of time to become well acquainted with the ins and outs of different sites to see how they translate to sales. Most feel that these types of sites have actually done quite well in terms of helping them to boost sales, and it tends to make quite a bit of sense. When selling something, you need to go where the people are. Today, the people are on sites such as Twitter, Facebook, and Pinterest, and that is where you … [Read more...]