Facebook is the most popular social network in use today, with more than 1.23 billion people around the world using the service. With so many people on the site, your business should certainly learn some of the best ways to find customers and generate sales on the site. FB is not a platform that is generally good for making direct sales, although you can buy advertisements on the site that can lead back to your FB fan page or to your ecommerce website if you prefer. Here are some of the best ways to start generating sales and leads from FB.
Connecting With Fans
When people choose to become fans of your page, it shows that they have an interest in what you are doing and what you offer, even if they are not yet actually customers buying from you. It is important to nurture those relationships and interact with customers who are active on your page. If they have questions or comments, respond to them. Build a relationship with them and it helps to increase the chance of turning them into an actual customer later.
The Right Call to Action
You should always make sure you are using a call to action in your photos and your posts. However, this CTA does not have to be something as overt as “visit my site and buy my products”. You might ask them to like a post, or to click a link that takes them to a blog where you have a post about a product you offer. You can use the CTAs on photos ads and even videos. You should consider adding a link to those photo captions as well.
Create an Event
Another one of the great things about Facebook Pages for businesses is that you can create special events. They generally receive more attention than a regular post. The event could be something as simple as a webinar or online chat with fans. The event might even be a special sale you are running on your ecommerce site.
Host a Chat
You could hold a chat on your page where fans can come together to talk about a topic, such as a new product. It does not have to be directly product related either. The point is to get the people on the page talking and interacting with you, thus strengthening the relationship. Again, interaction is very important here.
Having good content for your posts, and relevant links that the customers actually find interesting or useful will be a huge benefit to you as well. Make sure your posts are different, too. Instead of posting only photos or your products, you should mix the post types up with links to your blog, links to your store, images and videos. Keep in mind that the content does not always need to be about selling to your customers. Sometimes, it is good just to entertain them a bit. It makes them more willing to interact with your page since they know you are not only going to be pushing your products.
One of the great ways to build a loyal fan base and to gain brand new customers is through social media sites, such as Facebook. When you use FB properly, it can be a phenomenal way to generate leads. Getting the hang of Facebook and learning how your fans will respond to different types of posts is both an art and a science that takes some research, planning, and constant retooling. Learning what types of calls to action work, and what your customers expect will help you to find more leads to become a part of your loyal niche audience.