Social networking is all the rage today, but that does not mean it will fade in popularity. In fact, more and more people are becoming a part of social networks all of the time. For businesses such as yours, this means that using social networks as a means to find new leads and customers, and to engage with those customers in meaningful dialogue is very important. Your competitors are using these tools, and you must follow suit. However, you do not want to make the same mistakes that so many other companies are making. Here, you will learn how to avoid some of the most common mistakes others are making with Google+ so you can avoid them.
Get on Google+
Google+ is a social platform that is slowly starting to gain more traction, and since Google is such a powerful and omnipresent force on the web, it does make sense to start a Google+ page for your business and to align with them as closely as possible. The biggest mistake companies are making is this – not setting up an account on Google+ in the first place! It has a number of features with more added all the time. While not all of the features will be useful for your business, plenty of them can help you connect with new leads and engage with your customers.
Fill Out the Profile
Once you start an account and fill out your profile, you need to make sure you fill it out entirely for the biggest benefit. It can actually help your SEO when you do. Fill out the information and categorize your business, making it easier for people to find. Make sure you are using keywords in your introduction and tagline as well. Include other social links, as well as links for your blog, site, or ecommerce website.
However, one of the things you never want to do is stuff keywords into your profile. Use them naturally and organically, just as you have to do on your own sites. If you try to stuff keywords into the profile, Google will catch on quickly and see it as spam.
When you are adding content to your Google+ pages, make sure you are not merely spamming your followers and only talking about your products and services. Use the site just as you would any other social network – be social. Ask questions, comment on what others are doing, and add unique and interesting content when you can. It is possible to use the site for some promotion, but you never want to overdo it, or you could start to lose followers.
In addition, some customers may have questions or complaints. If they have questions, answer them. If they have negative comments, address them and help them rather than simply ignoring them.
In today’s world, you really do have to master social media just as much as you have to master your ecommerce website if you hope to succeed. When you use it properly, it can be a huge boon to your business.
Summary: Google+ is one of the popular social networks you should use to help your business spread brand awareness and to look for leads. It is also a wonderful way to keep in contact with the customers you already have, and to answer any questions or complaints they might have. Working with social media is no longer merely an option for companies. Those who want to do well really must put forth quite a bit of effort in order to stay on top of Google+ as well as the other social media sites, such as Twitter and Facebook.