Have you thought about running a Facebook contest to help promote your ecommerce site and business? Chances are good that it might have crossed your mind, but you might not have much knowledge of exactly how you can do this and make it a success. Fortunately, it is actually quite easy to set up contests through the social networking site, and it is relatively easy to make them a success as long as you incorporate a few simple tips.
Find the Right Type of Contest
You can have many different types of contests on Facebook, and you need to choose the one that’s right for your goals and your business. Consider each of the following different types of contests and see which one appeals to you the most.
These are just some of the options. You can think outside of the box and come up with some of your own ideas, as well. Just make sure that you are in line with the terms and conditions that Facebook puts up regarding contests, and be aware that those could change at any time. You want the latest information when building your contest.
Look for some outside apps that you can use on Facebook to run the contest. Many options are available, and they generally know the guidelines and can make sure you adhere to them. When choosing one of these third party applications though, make sure that it is flexible enough that you can customize it to your type of contest and that you can easily embed it just about anywhere. In addition, consider the cost and make sure you are not overspending on it. Most are cost effective. Finally, since many of your customers will be coming from mobile sites, you want to be sure that you are getting an app that will work well in mobile devices.
Choose a Prize that Makes Sense
One of the big issues that many companies have with running contests is choosing a good prize. Too many times, companies choose some expensive piece of electronic gear, such as a tablet, as a means to entice more people to join the contest. This might get more people to participate, but how many of those people will have any actual interest in your site or what you offer. Instead, it is a good idea to choose prizes from your company’s line of products or services if you can.
This way, the people who enter are generally those who have an interest in what you offer and may become customers even if they don’t win this contest.
Keep the Contest Simple
You do not have to have an elaborate contest where people will need to take notes in order to figure out your rules. Keep things nice and simple and you will find that more people will be willing to participate.
When you ask people for information to join the contest, such as their name and email address, try to keep things short and simple there, as well. People do not like giving out too much personal information, so only ask for what you need.
Promote the Contest
You have to let the world know that you are holding a contest. Fortunately, you are on Facebook, and that seems to be where much of the world is spending time today. Promote it on all of the social networks, as well as your blog. Ask your followers to help spread the information about the contest, as well. If you want to spread the word even further, you could consider using an FB advertisement to help you target the right niche for your contest.