When one first looks at Pinterest, you would not imagine that it rivals, and can actually beat Facebook in terms of the sales it is able to generate. It’s a photo sharing and commenting social site, and there are plenty of pictures of puppies, kittens, and the usual Internet fare. However, it also has plenty of different types of products and items on there, items that people might be interested in buying. In fact, according to an article from Wishpond.com, nearly 70% of the people on the site use it to figure out what they will be buying. That’s an astounding number, and that means you should certainly start taking a much closer look at what the site might be able to offer to your business.
The site already has tens of millions of users, and more are coming to it all the time. It’s one of the fastest growing social platforms out there right now, and businesses need to start paying attention. If you are using or considering using the platform for your business, here are some tips to make getting those sales a bit easier. See how you might be able to integrate them into your boards right now.
Consider Some Coupons
Everyone loves to save money, and it seems that putting up coupons on the site is actually quite popular. Many people will find these coupon pins and share them with friends, as well as strangers who might just be perusing their boards. You could use a third-party company to create the coupons, or you can create them on your own. Put up an image of them and start sharing that image. You should actually create a special board specifically for the coupons you put up.
Make sure you have specific start and stop dates for the coupon, and remove the old ones from your board after the date passes. The coupon should be specific and it should have a link that goes back to your ecommerce site to a section where they can use the coupon. Alternately, it could contain a code that they enter into your site to get the discount.
Rich Pins Ideal for Sales
One of the more recent innovations on Pinterest is the addition of something called Rich Pins. This means that you will be able to add more information about your products. Currently, they have just a few types, or categories, for Rich Pins – moves, recipes, and products. Some of the additional information you can add include price updates and availability. Best of all, this information updates automatically, so you really don’t have to do much at all to set it up.
Consider a Contest
People love contests for a number of reasons. They like the idea of competing, and they really enjoy the idea that they could win something. A contest can be exciting, and it is actually possible to create some fun contests through the site without too much trouble. However, it is very important to keep in mind that the company does make changes to their policies regarding contests, so you should always head to their site and learn their latest terms and conditions for contests before you create one of your own, just to be on the safe side.
Pinterest is really becoming popular. It is fun and simple to use, and the visual element is appealing to many people. While some companies might not always see immediate success with their promotional efforts through the site, it can work quite well when you put in the time and effort. These are just some of the ways that you can make it work for you.