How many of the social networking sites are you using for your business right now? If you are like many companies out there trying to make headway with your ecommerce websites, chances are good that you are on Facebook and Twitter, and perhaps even on LinkedIn. However, you should not stop there, some of the other sites, such as Pinterest, have a lot of potential. Other companies are starting to use the sites, and you can follow suit to help increase interest in your business.
While you will not be selling directly through the site, you will have the ability to meet and engage with potential customers in some fun and interesting ways. Here are a few of the things that you can do to turn Pinterest into an asset for your site.
What Makes Pinterest Different?
The site does not rely on friends and followers, and that does not have to be a bad thing. It could be helpful actually, as you will be able to find a number of people who might not even know about your company or other social networking sites you use. With Pinterest, it is all about common interests and sharing photos based on those interests. This actually offers a substantial amount of marketing potential that no company can afford to miss.
Get Started on Pinterest
If you are setting up an account and you are a business, you need to set up an actual business account rather than a personal account. It is still free, so there is no need to worry. Agree to their terms of service and verify your website. Once you have your account started, the first thing you need to do is add a nice profile image. While it might be tempting to put up a product, you really want to use this space for your logo. That will help to brand your business.
Your boards are basically photo albums where you “pin” or place photos. You can have as many boards and pin as many photos as you would like. It’s important to organize the boards though, usually by topic, although you could develop your own organizational scheme as long as it is easy to understand. Name each board, but keep it to twenty characters or under.
You can place product images, images from your company, employee photos, and more on the boards. Keep in mind that you should also consider pinning photos from others on some of your boards. Just keep them separate from your photos by putting them on a separate board.
You want people to enjoy and re-pin, or share, your photos. The only way this will happen is if you take great quality photos that are actually interesting to look at. Images that are at least 600 pixels wide are the best option, but you can experiment to see what works for you. Once you get started, consider using Pinterest analytics to see what photos are getting the most traction. Determine what people like about those photos and apply that knowledge to the other photos you add.
Pinterest is one of the most popular social networking sites out there today, and it is quite a bit different from Twitter and Facebook, as it is entirely devoted to sharing images. This is a great opportunity to highlight some great photos from your company, as well as products from your ecommerce website. In order to get people to share your photos though, you never want the shots to be boring. Dynamic photos and interesting shots – even of boring products – have the potential to be popular. Learn the ins and outs of Pinterest to gain more customers and leads for your business.