12 articles Comparison Shopping & Paid Search

No matter what industry you’re in, you’ll benefit from having an online presence. In fact, if you’re still conducting business without a website, you represent a dying breed in the world of commerce. Nonetheless, having a website isn’t enough. With so many other businesses doing the same, you need all the help you can get to stand out. That’s where HookLogic comes in. The company offers a number of products focused on helping online retailers, travel agencies and especially car companies find … [Read more...]

Many companies, both large and small, have been using PLAs, or product listing ads, through Google as a means to improve their ranks for Google Shopping. Of course, many companies have actually had a bit of trouble wrapping their heads around just how to use the system. Fortunately, it has been around long enough that there are now some best practices, as well as some things that you will most certainly want to avoid. In this article, we’ll examine some of the things that you will need to do in … [Read more...]

When you are running an ecommerce site, or any business for that matter, you need to think like your customers if you hope to do well. This simply means that you need to know what they want and expect, as well as how they shop. Most customers today do what they call “comparison shopping”, and it is very likely something you do as well, since it offers so many benefits. Instead of going to the first store they see and buying the first item that looks as though it might fit their needs, they … [Read more...]

Google Shopping still has quite a few things to offer those retailers who are committed to actually using the system and learning all of the nuances that make it work well. The latest iteration of the system. The system has pros and cons, and it does seem as though this is more of a “pay to win” situation than it was in the past. Of course, things could change again in the future. In the meantime, it is important to realize that those retailers who do have a bit more in the way of resources can … [Read more...]

Google Product Listing Ads, or PLA, can be an important part of your business, and they do not have to break the marketing budget. They are still a relatively new form of advertising, but sellers should seriously consider some of the benefits of using them for their ad campaign. They have the potential to help generate a large number of sales, but it is important to know how to use them properly to get the best return on your investment. They will let you promote your products on Google … [Read more...]

How much experience do you have when it comes to digital marketing and actually finding customers? While you may have some great products you want to get out to market, it can be hard to handle all of the different processes of setting up an ecommerce website and ecommerce shopping cart and learning how to attract buyers. Trying to figure out how to get on all of the different sales channels and actually sell well on them is often a mystery for those who are new to ecommerce as … [Read more...]

It is important to understand the difference between Google Shopping and Google AdWords, as they are quite different. Sellers will likely want to work with both of these options, as the tools can help immensely with marketing so sellers can more easily find and retain their perfect target audience. What Is Google Shopping? Formerly called Google Product Search, Shopping is a comparison shopping tool that allows merchants to list and submit prices for products that will show up on their … [Read more...]

Shopping.com has been around for a number of years. The first iteration of the site began in 1999, and it went under the name DealTime. In 2005, eBay acquired the company and changed the name to Shopping.com, and that was when it really started to become popular, quickly rising through the ranks to become one of the most popular and user-friendly comparison shopping engines. The site made it easy for customers to sort through a variety of different merchants and manufacturers as a means to find … [Read more...]

Bizrate has been around since 1996, making it one of the oldest and first sites offering a place for customers to leave feedback about their experience with online retailers. In 1999, they added the ability to search for products to round out the shopping experience. This made them one of the first real comparison shopping sites as well, and they’ve been going strong ever since. Customers enjoy that they can find the products they want through a variety of merchants. They can compare the … [Read more...]

Google Shopping and Product Listing Ads have quite a bit of potential, but it is important to know the best path for success when using these ads as a part of your marketing campaign. The first thing you need to do is set up a good marketing campaign by understanding the goals and the budget you have available. This ensures you are putting your efforts and your money in the right areas. Bidding Correctly For example, those who are using Shopping and PLAs may want to adjust their bids so they … [Read more...]