It is important to understand the difference between Google Shopping and Google AdWords, as they are quite different. Sellers will likely want to work with both of these options, as the tools can help immensely with marketing so sellers can more easily find and retain their perfect target audience.
What Is Google Shopping?
Formerly called Google Product Search, Shopping is a comparison shopping tool that allows merchants to list and submit prices for products that will show up on their service. The results, and thus your store and products, can show up right alongside search engine results, so you can see how closely related to keywords the shopping tool actually is.
The service was originally free, but that all changed in 2012, when retailers had to start paying for the service, causing consternation among many business owners. However, Google defended their choice by saying that they want to deliver the best answers to shoppers who are using Google Shopping to look for products and merchants.
Customers like this form of comparison shopping because it helps to give them a much better idea of the products available and the prices between several different merchants. They can easily see which ones are offering the best prices. It is therefore important for sellers to have good prices and to create other incentives that will make customers want to choose their ecommerce website rather than the competition.
What Is Google AdWords?
Google AdWords is an online advertising program from Google that businesses can use to reach new customers and to try to expand their business. Merchants can create their advertisements and then choose where they want those ads to appear. Merchants can also choose a budget that works for their marketing plan, so they are comfortable and do not have to spend more than they need. It is also possible to track and measure how each of the ads does, which can provide valuable data for updating and revamping marketing campaigns.
One of the things that sellers like about AdWords is that there is no minimum spending amount, and it is possible to pause or quit the campaign whenever they want. If they find that it just isn’t working for them, they can stop the campaign and retool their ads, or focus on marketing in another direction entirely.
Another benefit of using AdWords for selling items through your ecommerce website is that you are able to reach people right when they are searching for what you are selling. The AdWords ads pop up on the search engines when people put in certain keyword phrases. For example, if someone is searching for a Canon Rebel T3, and those are your keywords, your ad can show up. If you have a good price and perhaps some incentives on your ad, there is a good chance the buyer will click on your ad and buy from you.
Of course, it takes some practice and experience to make the most of AdWords for your ecommerce website. You may find that having some expert help from Appath for managing your campaigns and channels can make things easier.
Summary: Google offers a number of ways that sellers can gain more traction and find more customers, including AdWords and Google Shopping. The AdWords tool can help companies find and use the best keywords that their audience is using to search for services and products. Google Shopping lets companies list their products, which can show up right in the search results pages. While there is now a cost associated with Google Shopping, the ability for merchants to have their products listed alongside larger companies does have the potential to help propel their profits, particularly if they are able to offer better prices.