No matter what industry you’re in, you’ll benefit from having an online presence. In fact, if you’re still conducting business without a website, you represent a dying breed in the world of commerce. Nonetheless, having a website isn’t enough. With so many other businesses doing the same, you need all the help you can get to stand out. That’s where HookLogic comes in. The company offers a number of products focused on helping online retailers, travel agencies and especially car companies find shoppers, connect with them and make the sale.
Long before it became commonplace, HookLogic was helping online companies pay to have their products listed on other ecommerce websites. This was a step beyond paying for ad space, as it had the potential for an actual sale all in one place.
For automotive companies, HookLogic provided real-world analytics that followed customers from their first test drive all the way to their purchase. This revolutionized business models for manufacturers, dealerships and third party marketers.
So, needless to say, HookLogic has earned their impressive reputation (they have a number of awards to their name, too).
Their main services can be divided into three categories:
Web2Show is HookLogic’s online showroom application. The idea is that their digital solutions will draw in more visitors to an online showroom, just as you’d hope to do in real life. Obviously, once in the showroom, HookLogic works to get contact information (mainly email) so individuals can be contacted later and potentially converted.
TradeHook is aimed squarely at car dealerships. HookLogic went to tackle the challenges dealerships face with getting people to trade-in their old cars in order to buy a new one from them. Obviously, this represents a huge opportunity for the dealership, but only if they can convert.
Hooklogic’s TradeHook is meant to help dealerships acquire vehicles that are in high demand and get them at better prices. One way they do this is by driving up the number of online leads you get in the first place.
Lastly, Lead2Show works on down-funnel customers by targeting everything from the make and model they may be interested in to the strength of the source the lead came from.
Although these products may seem focused solely on the auto industry, HookLogic’s website has a number of testimonials from companies in other markets as well. Since 2004, their services have helped businesses move from “struggling” to “dominating.”