Comparison shopping engines have the potential to boost your level of sales, which is what every business wants. Of course, when you are new to working with CSEs, they can be a bit confusing. It is important to learn as much as possible about the comparison shopping engines so you can take advantage of what they offer, especially since places such as Google Shopping are becoming so important when customers are searching for products. The following are some tips you will want to employ to help ensure your products are getting the attention they deserve.
If your products are not in the right categories, they will never get much attention. It is important to understand what indexes and categories the various CSEs are using and then make sure your products come up on the right pages. If they show up on irrelevant pages, they will not help you convert any sales. Also, make sure you are submitting the right products to the feed regularly so you are not highlighting items that are out of stock or that you no longer carry. This deceives the customer, who will be upset when trying to order something you don’t have, and you can be sure they will not try your store again.
If you find that one or more of your products is not performing well, it might be time to take it out of rotation on the CSEs and replace it with another item. You do not want to waste your marketing budget on a product that won’t move.
Good Descriptions and Titles
Having great titles that explain exactly what the product is in a few words, as well as quality descriptions that include the relevant and need to know information will help you substantially. The titles should always have the brand, as well as the model numbers and any special variations.
Good images are important as well. People want to see what it is that they are buying. If you have a product listing that does not contain an image, most customers will pass it by if your competitors are using images. People are very visual, and you always need to have high resolution images on clear backgrounds that show the products in their best light.
One of the best ways to garner more interest in your products, especially for people who are already interested in what you are selling, is to offer them something extra. You can offer them something such as a coupon or discount code at checkout. You could also offer
free shipping. These little incentives can go a long way in getting people to buy from you. When they are comparing the prices of other products on these search engines, seeing what they perceive as a deal will always gain their attention.
You may find that working with a third party who can offer guidance and tools, such as Appath, can be a fast and easy way to getting on top of comparison shopping engines. Anything you can do to streamline your business and make it easier to run and manage while maintaining control is a good thing.
Summary: Many consumers today are using comparison shopping engines, such as Google Shopping, as a means to sort through the retailers offering products they want. Customers use these sites so they can find great retailers and great deals on the products they need. Your business needs to become a part of these sites, and you need to make sure your product looks as good as possible on those sites. The right description, the right title, and good images are helpful in getting sales.