42 articles Ecommerce

Everyone loves coupons because they can help to save some money. In a world where it seems people have less money to go around, saving is always a good thing, and many businesses understand this. Smart companies understand this, and they are starting to offer coupons as a means to get more business while providing their customers with good moneysaving deals. Coupons have always been around, and they’ve migrated their way to the web as well. In fact, online coupons are nearly essential for … [Read more...]

People today live in the fast food age. They want things right now, and they don’t want to wait for it. That’s why marketplaces such as Amazon offer next day shipping and why some companies are offering digital downloads of items. People don’t like waiting, and that is never more present than in the realm of online shopping. The page load times for your ecommerce pages can play a huge role in just how well your site does. If they take a long time to load, there is a very good chance that people … [Read more...]

What is the most important element of your ecommerce business? Some out there might be thinking that the obvious answer is the products they sell, or the speed of their site, or they were thinking that before they saw the title of this piece. Having quality customer service really is one of the most important aspects of running a business, and this is true whether you are online or offline. If you hope to make your customers happy, and you want them to become repeat customers, then you certainly … [Read more...]

You need to have a high quality ecommerce site if you expect to get sales and have a thriving business. However, those who are new to the business, and even some who have been around for years, have trouble when it comes to creating high quality sites that actually work when it comes to conversions. Let’s look at some of the biggest mistakes in the realm of ecommerce websites so you can avoid those issues. Lack of Descriptions Some online stores do not have actual product descriptions. … [Read more...]

It doesn’t take an expert to know that the point of your eCommerce website is to bring in traffic and convert those visitors into customers. However, sometimes it takes a bit of veteran’s wisdom to appreciate that sales are only part of the equation. What truly successful ecommerce salesmen know is that you also want a high level of feedback over time. This ensures better SEO and a better idea of who your customers are. Both lead to improved sales. One easy way to illicit high quality … [Read more...]

Whether you have a brand new ecommerce website, or you have been selling for years, everyone wants the same thing – to increase their number of sales and improve the position of their brand. Sometimes though, you are so busy with the daily operations of your business that you really do not know how well things are going, or where they need to have a bit of help. Here are some tips that should help you to get a better handle on your business so you can improve your sales.  Where Do You … [Read more...]

The average ecommerce site can convert between 2% and 4% of their visitors into actual customers. Some of the larger sites out there have even higher conversion rates. If you have been wondering what you might be able to do to help boost your sales, then upselling might help. The upsell is a tried and true method of salespeople who are dealing with customers face-to-face, but that does not mean you can’t also use these techniques for online sales with your ecommerce website. What Is … [Read more...]

Many ecommerce websites like the idea of using discounts and coupons, but they do not always know how to implement them for the best results. They may offer an occasional coupon and see a few sales from it, and then deem the experiment a failure because sales were not as high as expected. The proper use of coupon and discount codes can help to gain more sales, and it can boost attention for your site. You have to make the most of your codes for them to provide you with the results you want to … [Read more...]

Ecommerce websites all tend to have a few very unfortunate things in common. They have very little copy, and it is difficult to ensure you are getting high quality keywords that will make a difference to your SEO. Sellers also find that they will generally have quite a bit of duplicate content on pages that have nearly identical products. Trying to get a good rank in Google and the other search engines is not always an easy task. In fact, it can be downright frustrating. You need to follow a few … [Read more...]

When you have a large number of product pages on your ecommerce sites, trying to get great Google rankings is not always easy for a number of reasons. If you have hundreds or thousands of products, it can be time consuming. In fact, it can sometimes be so daunting that some business owners try to find ways to take shortcuts. They will not add specific titles and they might think that they can simply use the product description that the manufacturer has on their website. These actions can be … [Read more...]