12 articles Comparison Shopping & Paid Search

Paid search marketing is one of the most common ways of advertising on the web today, and retailers collectively spend billions of dollars on this type of advertising each year. However, many companies, and possibly your company, may not understand the things they need to do in order to make paid search more effective for them. Without knowing how to make the most out of paid search, those ads could actually have very little effect on your bottom line, and that’s the last thing you want to hear … [Read more...]

Comparison shopping engines have the potential to boost your level of sales, which is what every business wants. Of course, when you are new to working with CSEs, they can be a bit confusing. It is important to learn as much as possible about the comparison shopping engines so you can take advantage of what they offer, especially since places such as Google Shopping are becoming so important when customers are searching for products. The following are some tips you will want to employ to help … [Read more...]