27 articles Social Media Marketing

Today, many people who have issues with a company, such as yours, tend to head online to voice their complaints. They often head to one of the social media platforms, such as Facebook, to do so. This has the potential to be quite bad for your business unless you are able to find a quick resolution. Companies today are really just starting to understand how important social media is in this regards. While it can be a platform for customers to voice their anger or frustration, it also happens to … [Read more...]

When one first looks at Pinterest, you would not imagine that it rivals, and can actually beat Facebook in terms of the sales it is able to generate. It’s a photo sharing and commenting social site, and there are plenty of pictures of puppies, kittens, and the usual Internet fare. However, it also has plenty of different types of products and items on there, items that people might be interested in buying. In fact, according to an article from Wishpond.com, nearly 70% of the people on the site … [Read more...]

Have you thought about running a Facebook contest to help promote your ecommerce site and business? Chances are good that it might have crossed your mind, but you might not have much knowledge of exactly how you can do this and make it a success. Fortunately, it is actually quite easy to set up contests through the social networking site, and it is relatively easy to make them a success as long as you incorporate a few simple tips. Find the Right Type of Contest You can have many different … [Read more...]

When someone first starts looking at the social network Pinterest, he or she may not realize just how robust it is as well as all of the options that it can offer to businesses. It actually is far more than just a photo pinning and sharing site. It is quickly becoming one of the best sites out there for online retailers to find new customers, connect with buyers and to meet new people, as well as to sell their products. In fact, research shows that many people look at items on Pinterest and then … [Read more...]

If you don’t think Pinterest is a website with serious business potential, keep reading. Although it may seem like a simple enough platform, Pinterest has millions of eyes on it every day and it doesn’t cost you anything to use. There aren’t many options out there that can say the same. However, without the following tips, Pinterest won’t provide much. Start by making images on your website “pinable.” Pinterest has easy to follow instructions on how to do this, so we won’t cover it here. … [Read more...]

Social media and ecommerce are the peanut butter and jelly of the Internet. They simply go together well. However, many online sellers out there are acting as though they have a peanut allergy because they are simply not leveraging the power of social media for their business. This is proving to be a mistake for those companies, and you do not want it to be a mistake for your business. Make sure you are adding social media tools and buttons to your ecommerce site, and you will see that it can … [Read more...]

Twitter is one of the fastest growing social networks in the world with countless millions of daily users. With so many people using the social network, it’s easy to see why so many businesses are learning to use the site. It is a great way to look for new sales prospects. When you learn to use Twitter effectively, you could see a nice uptick in the number of followers you have, as well as the number of sales you see on your ecommerce website. Following and Followers On Twitter, you need to … [Read more...]

Sellers who hope to do well and have a successful online store really need to leverage the full power of the Internet, and that means incorporating social media to their ecommerce website. A few years ago, this was unheard of, but social media is far more important, powerful, and far reaching than it was then. Most people are on at least one of the popular social networking sites. Think about how this could work for your site when you integrate your store with social networks. How Social Media … [Read more...]

Quite a few of your customers probably have Twitter accounts, as social media is very popular amongst many different age brackets today. Companies have Twitter accounts, as well, and if you do not have one yet, you really do need to start. You can use it to find more leads and customers. However, many businesses find that it is actually quite helpful to use the service as a means of customer service and support, as well. Being there for your clients and customers on Twitter and helping them … [Read more...]

How many avenues are you using to promote your business and find leads? In today’s technological and fast-paced world, it becomes far too easy to miss or neglect certain avenues of lead generation. They simply follow the paths of other businesses, even though that path might not be right for them. Each business is different, and exploring all of the various options, including using YouTube, is a good idea. You can experiment and find the choices that work the best for your business. YouTube has … [Read more...]