27 articles Social Media Marketing

Facebook is the most popular social network in use today, with more than 1.23 billion people around the world using the service. With so many people on the site, your business should certainly learn some of the best ways to find customers and generate sales on the site. FB is not a platform that is generally good for making direct sales, although you can buy advertisements on the site that can lead back to your FB fan page or to your ecommerce website if you prefer. Here are some of the best … [Read more...]

Social networking is all the rage today, but that does not mean it will fade in popularity. In fact, more and more people are becoming a part of social networks all of the time. For businesses such as yours, this means that using social networks as a means to find new leads and customers, and to engage with those customers in meaningful dialogue is very important. Your competitors are using these tools, and you must follow suit. However, you do not want to make the same mistakes that so many … [Read more...]

How many of the social networking sites are you using for your business right now? If you are like many companies out there trying to make headway with your ecommerce websites, chances are good that you are on Facebook and Twitter, and perhaps even on LinkedIn. However, you should not stop there, some of the other sites, such as Pinterest, have a lot of potential. Other companies are starting to use the sites, and you can follow suit to help increase interest in your business. While you will … [Read more...]

Social media is a powerful tool and it is one all types of businesses, from the large brick and mortar stores to the online only ecommerce websites, need to learn how to use. With all of the different types of social networking sites out there, it can be difficult to know just which ones to choose. Naturally, you want to be on Facebook and Twitter, but you should not discount one of the up and comers in the field – Instagram. This social networking photo site is for far more than sharing images … [Read more...]

Many people do not realize that LinkedIn actually has some real benefits when it comes to spreading the word about your ecommerce business and even getting sales. Most see the site as a means to connect with other businesses, and while that is a part of what the network offers, one can use it to help increase their leads and to make great contacts. Another one of the benefits to being a part of the network is that it is possible to position your company as a leader in the industry when you are … [Read more...]

Bad customer service can be the death knell of any business, including yours. When someone receives poor service, the first thing they usually do is swear not to do business with that company again. Today, they will generally take to the Internet, namely social media sites, to vent their frustrations as well. Bad press on the web can happen to any business, but the thing that makes a difference to the continued success, or failure, of the company is how they deal with the customer’s complaints. … [Read more...]

Everyone is on social media today, and that means your business needs to be on there as well. No matter the size of your business and no matter what you sell on your ecommerce website, you need to make an effort to be on all of the major social media networks, and you will want to make sure you are actually active and engaging with people on them. Social media has the potential to be more rewarding when it comes to producing leads than direct mail, PPC, or telemarketing. To succeed today, you … [Read more...]